Lloyds of Watford are delighted to announce that we are now listing on the portal, OnTheMarket. This is in addition to Rightmove & Zoopla.
OnTheMarket.com was launched in 2015 by a collaborative of estate agents who were growing concerned with the dominance of the ‘big 2’ and their rising listing costs. They adopted a ‘one other portal’ rule, meaning that any agent listing with OnTheMarket could only list with either Rightmove or Zoopla. They also encouraged agents to list their new instructions on OnTheMarket before either Rightmove of Zoopla , thereby giving the new portal a period of exclusivity, meaning savvy buyers/tenants would naturally be drawn to use the site.
At the time, Lloyds of Watford decided not to list with OnTheMarket, as we felt our client’s best interests were to have their properties featured on Rightmove & Zoopla. However, now the ‘one other portal’ policy has been removed, we have accepted an invitation to trial the site until the end of the year. We’ve already received our first few enquiries from OnTheMarket, so it will be interesting to see how it performs against the ‘big 2!